If you’re building something great but struggling to put it into words, this is where we sort it out. We’ll sharpen your message, define your positioning, and get clear on what sets you apart. You’ll leave knowing how to speak about your brand with purpose and consistency, supported by insights into your space, your audience, and how to stand out.

What to expect

Before the workshop, we’ll schedule a short check-in call to understand where your brand stands and what’s felt unclear. Whether you already have language in place or are still finding the words, the session will be shaped around your message, your space, and where you want to go.

Format: Virtual, 1:1 or with your team
Duration: 4 hours, with 2 short breaks

What we’ll cover

• Brand clarity: what you stand for, why it matters, and how to express it

• Ideal customer: who you’re speaking to, what they care about, and how to connect

• Competitive landscape: who else is out there and what makes you different

• Positioning: your space in the market and how to hold it

• Tone of voice: how your brand sounds across all touchpoints

• Brand rollout: what to do next and how to bring everything to life

What you’ll walk away with

• A completed brand strategy document

• A tone of voice guide written for real use

• An ideal customer profile with messaging notes

• A competitor snapshot with positioning insights

• An internal strategy deck

• 7 days of email support for follow-up or questions

For teams who want to stop guessing and start making content that works. We’ll build a strategy around your goals, capacity, and audience — backed by what’s performing, not just what looks good. You’ll leave with a clear plan, aligned priorities, and the confidence to post with purpose.

What to expect

Before the session, we’ll connect for a quick check-in to understand your current approach to content. Whether you're posting regularly or still finding your rhythm, this helps us focus on what will make the biggest impact with the time and tools you have.

Format: Virtual, 1:1 or with your team
Duration: 4 hours, with 2 short breaks

What we’ll cover

• Platform focus: which channels are worth your time

• Content pillars: themes that reflect your brand and make planning easier

• Post formats: ideas that suit your voice and keep things feeling fresh

• Cadence: building a rhythm that’s consistent and sustainable

• Cohesion: aligning voice and visuals so your presence feels unified

• Distribution: ways to repurpose content across platforms

• Tools: recommendations to plan, organise, and stay on track

• Reporting: what to track, what to ignore, and where to look for insights

• Iteration: reviewing performance and knowing when to pivot

What you’ll walk away with

• A social media strategy document shaped around your brand

• Clearly defined content pillars and post formats

• A flexible three-month calendar template

• A starter bank of brand-aligned caption prompts

• A customisable reporting and content audit toolkit

• A cheat sheet for repurposing content across platforms

• 7 days of email support for tweaks or questions

For brands that are clear on what they stand for but not how that translates visually. If your feed feels off, inconsistent, or just not quite right, we’ll shape a visual direction that reflects your tone and works across all touchpoints. You’ll leave with a system that brings consistency to your content and helps your brand stand out.

What to expect

Ahead of the session, we’ll have a short call to take stock of how your brand looks across platforms. Whether you have a few elements in place or are starting from scratch, this helps us focus on building visual consistency that fits your tone and tools.

Format: Virtual, 1:1 or with your team
Duration: 4 hours, with 2 short breaks

What we’ll cover

• Brand feel: the tone, energy, and emotion your visuals should reflect

• Moodboarding: curating references that align with your brand direction

• Typography and colour: selecting fonts and palettes that support your message

• Visual consistency: creating a look that works across platforms

• Templates and tools: setting you up with easy-to-use assets

• Application: how your visual direction carries across content, decks, and beyond

What you’ll walk away with

• A completed brand moodboard (in Canva or Figma)

• A visual direction guide with colours, fonts, and styling notes

• A set of plug-and-play Canva templates (posts, stories, or your choice)

• A cheat sheet for staying consistent or briefing future designers

• 7 days of email support for follow-up or tweaks

Built for brands that are evolving and want their strategy to keep up. Whether you're refining your offer, launching something new, or navigating a shift, this is where we bring clarity. We’ll map out what’s working, what needs refining, and how to move forward with a strategy that’s focused and aligned.

What to expect

We’ll begin with a short check-in call to talk through what’s shifting and where things feel unclear. Whether you're entering a new phase or refining what’s already in motion, this helps us tailor the session to where you are and where you want to go.

Format: Virtual, 1:1 or with your team
Duration: 4 hours, with 2 short breaks

What we’ll cover

• Strategic focus: defining the challenge, opportunity, or decision point

• Messaging clarity: tightening how you talk about your offer or shift

• Audience alignment: making sure your content still speaks to the right people

• Internal consistency: helping your team stay aligned and focused

• Next steps: mapping out what to prioritise and where to move next

What you’ll walk away with

• A written summary of the strategy and decisions shaped in the session

• A clear set of follow-up actions or recommendations

• Any frameworks, visuals, or references built live during the workshop

• 7 days of email support for questions or refinements